Released on: October 11, 2007, 5:44 am

Press Release Author: primaryresearch

Industry: Advertising

Press Release Summary: Press Release from Primary Research Group, Inc.

Press Release Body: December 5, 2003-Primary Research Group has published MARKETING
MEDICAL EDUCATION (ISBN 157440-065-7). The report
profiles the efforts of 10 medical institutions to develop and market their
education offerings in the United States and
overseas. The findings are based on detailed interviews with education directors of
major medical schools, medical societies
and other organizations offering medical education. The institutions profiled
include: the American Medical Association,
the American Academy of Family Physicians, Cornell University, the University of
South Carolina at Spartanburg, the American Academy of Pediatrics,
Cincinnati Children\'s Hospital, Vanderbilt University School of Nursing, Kendle
International, Southwest College of Naturopathic Medicine,
and Washington State University.

The report focuses on issues such as: adjusting to the new regime less favorable to
the role of pharmaceutical companies in educational marketing,
impact of the nursing shortage on medical education, and the impact of the web,
medical telematics and distance learning on medical
education.

The report finds that medical schools and other vendors of medical education
services are aggressively forming partnerships
with hospitals, colleges, pharmaceutical companies, medical professional societies
and other organizations to enhance their
competitiveness and marketing reach. While distance learning has not yet made as
great an impact as in many other educational
markets, practitioners expect a significant impact over the next five years.

Hot topics on the mind of medical educators include: naturopathic medicine, which is
rapidly making inroads in key states, the impact
of the aging of the US (and indeed, world) population, and oncology and
pharmavognomics.

The 80-page report is available for $295.00. A digital version with rights to print
out one additional copy is $395.00.
Order print of electronic versions directly from Primary Research Group or order the
print version from leading book suppliers
such as Blackwells, The Book House, Emery-Pratt, Academic Book Center, Midwest
Library Service, Eastern Book Company,
Ambassador Books, Franklin Book Company and other suppliers of medical and library
science titles.

Web Site: http://www.primaryresearch.com

Contact Details: primarydat@mindspring.com, http://www.primaryresearch.com,
212-736-2316